Soul: Shoe Box

Soul is a reimagining of the traditional shoe box. With refined graphics and a durable build, it's designed to last and display your shoes elegantly.

The main body is compression moulded out of 100% recycled paper pulp. The lid is injection moulded out of 100% post-consumer polypropylene with graphics printed in algae-based ink.

Soul is stackable, whether assembled or disassembled, minimizing space requirements during manufacturing, shipping, retail storage, and in-home use while maintaining stability.

The design intention is for Soul to be an object worth keeping—beautiful enough to retain, durable enough to protect prized shoes, and fully circular in its material lifecycle.

Client: Jaden Keophonexay
Proof of concept mould with handmade paper pulp
Proof of concept mould with handmade paper pulp